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Tuesday, August 15, 2006

Google Base solves a massive, common problem in two blog posts

One of the many common questions I see asked in SEO forums and online marketing groups boils down to: "How do I get Google to index thousands of product listings?"

The Google Base Blog has just solved that problem in two fell swoops.

On August 9, Sundar Subbarayan described in "Taking care of custom needs" how they took two feeds from a retailer with thousands of products and multiple store locations to generate a massive online catalogue for the retailer. The product feed contained lists of store IDs indicating where the products are available. Essentially, Google Base facilitated a classic table join (I'm talking about database tables, not HTML tables) to produce a virtual table.

Yesterday (August 14), Clint Guerrero mentioned in "Behind the Scenes: Life on the Google Base Support Team" that "more attributes we have, the better we can match search queries to your content. Attributes also enable us to include your items in refinement searches."

Jennifer Hyman explained how attributes can help in greater detail in her August 8 post, "Putting your attributes to work".

The potential for abuse, as with all great ideas and services, exists and I certainly hope people don't misuse Google Base's Attributes. But clearly if you need to manage a large online inventory listing, Google has provided some very useful technology. Google not only provides an extensive list of attributes to use in Google Base, you can define your own.

By branding your own queries through advertising, publicity, and other channels, you can direct targeted traffic to your Google Base-listed products and services. These tips directly address a very common need, and they should help cut across many misconceptions about what it takes to get indexed and to become visible to Google searchers.


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